CONSUMER BEHAVIORPRODUCT DEVELOPMENT
October 9, 2018

The Age of the Consumer

Understanding your consumers’ cultures, beliefs, perspectives, and needs is essential for the success of design-thinking initiatives. The Interaction Design Foundation defines design thinking as the development of a product image,…
GENERAL MARKETING
September 17, 2018

The Deadliest Plague in Business: Marketing Myopia

Recently, an influx of companies have undertaken the feat of overcoming Marketing Myopia--and many are increasing in success.  To introduce you to the concept of Marketing Myopia, it is necessary…
WEB DEVELOPMENT
September 10, 2018

A Picture is Worth a Billion Dollars

The picture says it all.  The brand is so familiar, because they’ve left an impression.  Everyone knows who they are.  But did you also know that Coca-Cola’s brand value is…
CONSUMER BEHAVIOR
September 3, 2018

It’s All About the Consumer

If you’ve ever seen any commercial, you know just how tempting a product can seem just from the right kind of advertisement. What is it that sets apart the mouthwatering…